Adani teaches Gujarat Gas sales tricks

Vol 19, PW 14 (24 Mar 16) News in Brief

Gujarat Gas is emulating Adani Gas by partnering the Gujarat Housing Board (GHB) to line up homes for piped gas.

Gujarat Gas signed an agreement with GHB on March 10 to provide gas connections to housing estates in 15 areas of Gujarat. "Each GHB company has thousands of homes," says Gujarat Gas.

"These colonies offer bulk business." When contacted, an Adani source says it took the lead by striking a similar deal with GHB in Ahmedabad in January. Under the scheme, the GHB pays Rs1400/connection ($21) and the customer pays the remaining Rs4000 ($60) to install each gas connection.

"We set up the infrastructure and it is a win-win for everybody," adds Adani. Gas retailers, he adds, get business, customers get the convenience of piped gas and house prices rise thanks to piped gas connections.

Adani is now looking at a similar partnership with the Ahmedabad Urban Development Authority.